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American Socks is on a mission across Europe, and we’re doing it loud, proud, and with our socks pulled way up. This past week we’ve landed at Rock im Park, Rock am Ring, and Nova Rock, three iconic festivals, three insane crowds, and one unstoppable crew ready to bring the full force of the American Socks attitude. Festival season is officially in overdrive, and we’re here to live every second of it with you.

Rock im Park (Nürnberg, Germany)
Back in Nürnberg and it feels like home... if home had thunderous guitars, muddy fields, and 70,000 rockers jumping in sync. Rock im Park has always been a wild stop, and this year it’s wilder than ever. We’ve set up our booth right in the thick of it, with the freshest sock drops, exclusive gear, and a crew ready to chat, dance, and hook you up between sets. From sunrise to stage lights, we’re here for the full experience. If you're in the pit and your feet are still dry and looking fire, yeah, that's on us.

Rock am Ring (Nürburgring, Germany)
Just when you think it can’t get any louder... boom! Rock am Ring hits. Nürburgring is shaking, the stages are exploding with sound, and the energy is on another level. This festival is pure history in the making, and being part of it with our socks on the feet of die-hard fans, bands, and roadies is something we’ll never get tired of. We’ve met legends here. If you’re rolling through the crowd and spot that flash of bold stripes or skulls in the air, chances are you’re looking at a pair of American Socks mid-crowdsurf.

Nova Rock (Nickelsdorf, Austria)
Then there’s the Austrian beast. Four days of non-stop noise, beer showers, dust storms, and some of the most dedicated fans we’ve ever met. The view from our booth? Endless fields of movement, mayhem, and music. We brought the heat with our wildest designs yet and they’re flying off the shelves. Everyone here’s got a story and most of them end with losing their voice and gaining a killer pair of socks. This is what festival dreams look like: epic lineups, outrageous outfits, good vibes everywhere, and a booth full of rebels like you.

These aren’t just events: they’re moments we live for. Every shout, every laugh, every muddy footprint on our rug at the booth adds to the story.

So here’s to the moshers, the stage divers, the campers who haven’t slept in two days, and everyone who came by to say hi. This week belongs to you.
The tour continues.

The American Socks World Tour 2025 is officially on the road and trust us, it’s not just a tour, it’s a movement. This year we’re going all in, hitting up the biggest festivals, wildest skateparks, loudest venues and cities that breathe the same rebellious energy we live for. We’ve packed our bags with fresh socks, exclusive drops, good vibes, and absolutely zero chill. The booth is more than just a place to shop, it’s where stories begin, friendships form, and legends are made.

From the dusty madness of FISE Montpellier to the screaming crowds of Rock am Ring and Rock im Park in Germany, every stop has been next-level. We’ve sold out faster than ever, danced until the sun came up, and connected with a global tribe of misfits, punks, artists, and skaters who wear their socks as a statement. And we’re not slowing down. We’ve got some surprises in store that might just break the internet...

This tour isn’t about just showing up. It’s about showing out. Bringing the energy and building a community. Spreading the message that style has no rules, comfort can look badass, and that socks can be the loudest part of your outfit. We’re here to leave a mark, one step at a time. So wherever you are in the world, keep your eyes open because the American Socks van might just roll through your city next. And when it does, you’ll feel it.

This is American Socks World Tour 2025.

This year's Slam Dunk Festival was everything we could’ve asked for. Loud. Sweaty. Ridiculous in the best way.

We set up shop in both Hatfield and Leeds, and from the moment the gates opened, it was mayhem. The good kind. Thousands of people running to the main stage, drinks in hand, eyeliner smudged, ready to scream their lungs out. And we were right in the middle of it with socks, stickers, laughs, and no voice left by Sunday night.

This year’s lineup was stacked. A Day To Remember, Neck Deep, Electric Callboy, The Used, Finch, Hot Milk, Wargasm, Alkaline Trio, Less Than Jake... just hit after hit, stage after stage. If you didn’t lose your voice, were you really there?

We dropped a limited edition collab just for the fest. Loud colors, bold attitude, built for jumping, dancing, surviving the pit. People were loving them. Some literally changed into their new socks right in front of us because they couldn’t wait. That kind of energy? We live for it.

Of course, the Slam Dunk collab wasn’t the only thing flying. Our stand was packed with people picking up Kaiju Kings, Ghostbusters, all-time favorites, and a few sneaky new designs we brought along.

But honestly, more than the sales or the product drops, what stuck with us was the atmosphere. Slam Dunk isn’t just about music: it’s about people. You bump into familiar faces from last year, meet new ones, connect over shared band obsessions, and suddenly you and a stranger are both wearing the same socks across the circle pit. It just happens, and it’s amazing.

We got to talk to fans, bands, photographers, and loads of new folks discovering American Socks for the first time. The conversations, the laughs, the stories... they’re what really make these weekends special.

So if you came by, said hi, grabbed a pair, snapped a photo, or just screamed next to us during a breakdown, thank you. You made Slam Dunk 2025 what it was.

We’ll be back.

This last March, American Socks landed at RUMBLExJAG 2025, the festival shaking the foundations of punk and rock at the Aichi Sky Expo in Tokoname. And we didn’t come empty-handed: we brought an exclusive collab that lit the place up.

Inspired by the festival’s bold lightning logo, we designed a pair of red socks that captured their rebellious energy. Available only at our booth, they quickly became the must-have accessory of the weekend.

The lineup brought serious voltage to the stage, with performances from Crossfaith, 10-FEET, BRAHMAN, Ken Yokoyama, Paledusk, and many more. Each band delivered raw power and unique energy, creating a weekend to remember.

Our booth was more than just a place to shop, it became a hangout spot for fans of rock and alternative fashion. Beyond the exclusive collab, sockers had the chance to explore more of what American Socks is all about and take home a piece of the brand.

We couldn’t have asked for a warmer welcome. The passion and excitement from the crowd blew us away. Japan, we’ll be back.

Japan continues to surprise us. this time with a rock festival on the beach. This year, American Socks packed up and flew halfway across the world to join Triangle Festival 2025 in Fukuoka. One of the most exciting events in Japan’s rock, metal, and punk scene, Triangle stands out not just for its lineup, but for its setting: sun, sea, and mosh pits in the sand.

Held from April 26th to 29th at Jigyohama Beach in the Fukuoka Seaside Momochi Park, the festival offered a unique scene where live rock music meets the ocean breeze. It’s not every day you get to enjoy both things at the same time.

The lineup was intense, featuring acts like 10-FEET, HEY-SMITH, THE ORAL CIGARETTES, BRAHMAN, ROTTENGRAFFTY, SiM, coldrain, BLUE ENCOUNT, SHANK, and more. The energy didn’t dip for a second: 3 days full of music, sweat, and crowd surfers under the sun. Fukuoka stole a piece of our heart. There’s nothing quite like a weekend of loud music and sandy feet.

We knew an event like this called for something special, so we released an exclusive collaboration with Triangle Festival: a limited-edition pair of socks, which we sold out in record time.

Our team was in full festival mode between gigs, sand, and highly questionable hydration levels, we handed out stickers like there was no tomorrow and made sure everyone knew: socks carried the spirit of the festival. You come here to sweat, jump, and lose your voice, always in style.

If you missed it this year, you know what to do next time. We might bring back those limited-edition socks!

We’re beyond excited to drop an exclusive collab with Petit Brabancon, the Japanese supergroup that’s shaking up the alternative metal scene.

Petit Brabancon might be a new name to some, but their lineup is straight-up legendary. We’re talking Kyo from DIR EN GREY, Yukihiro from L’Arc-en-Ciel, Miya from MUCC, Antz from Tokyo Shoegazer, and Hirofumi Takamatsu from The Novembers. These guys know a thing or two about heavy riffs, raw emotion, and pushing boundaries. Their sound is a wild mix of heavy metal, hardcore punk, nu metal: super intense, experimental, and 100% fire.

To celebrate their upcoming “CROSS COUNTER -02-” tour, we’ve teamed up to create something special: the “Mad Dog” socks. This limited edition design captures the wild energy of Petit Brabancon, made for fans who want to wear that same attitude from head to toe. But here’s the catch... you’ll only find these socks in two places: our store in Koenji, Tokyo, and at the tour concerts. So if you’re in Japan this September, you know what to do.

If you’ve never been to a Petit Brabancon show, le us tell you something: it’s intense. Loud. Relentless. The kind of gig where you leave sweaty, exhausted, but absolutely buzzing. Heavy riffs, insane drums, and a stage presence that’ll blow you away.

And if you’re around Tokyo, make sure to swing by our Koenji store. Whether you’re hunting for the “Mad Dog” socks or just want to dive into the American Socks universe, we’ll be there.

This collab is a celebration of music, attitude, and self-expression.
Petit Brabancon brings the heat and we bring the style. See you at the shows.

If you’ve been following American Socks for a while, you’ve probably seen Ankor rocking our socks on stage, backstage, in random selfies… They’ve been with us since the early days. Supporting, vibing and showing up.

For us, they’re part of our story. So yeah, teaming up for a collab was bound to happen: two projects with the same energy doing something cool together.

Ankor is that perfect mix: they bring heavy riffs, catchy hooks, metalcore vibes with EDM touches, but also a fun, laid-back attitude that makes every live show feel like a party. They can hit you with a breakdown and two minutes later have you singing at the top of your lungs. That balance is exactly what we wanted to capture in this collab.

These socks carry their powerful sound and good vibes in every single stitch. Designed to be bold, to stand out, and to be worn with the same confidence Ankor brings on stage. Plus, of course, comfy as hell (we wouldn’t have it any other way).

But here’s the deal: These socks are tour exclusive. You’ll only find them at Ankor’s shows during their 2024-2025 tour. Limited edition, no restocks. So if you’re planning to catch them live (and honestly, you should), this is your chance to bring home a piece of that energy.

Ankor’s journey is inspiring. From Tarragona to playing massive festivals like Wacken, Hellfest, Resurrection Fest… They’ve done it their way, evolving their sound, staying true to themselves. And that’s something we totally relate to.

This collab is about celebrating a connection. About giving back to a friendship that’s been there since day one Because we’re all here for the same reason: Loud music, good people, and wearing cool socks.

At American Socks, we love teaming up with people who bring the same fire we do. We're talking about The Baboon Show.

If you’ve ever seen them live, you know what we’re talking about. Pure energy. Pure attitude. No filters. They’ve been doing their thing since 2003, blasting their punk rock anthems all over Europe and mixing old school vibes with a fresh kick in the teeth. It’s loud, it’s fun, and it hits hard.

One of their most iconic songs is “Radio Rebelde”. A track that’s not just catchy, but a full-on shoutout to doing things your own way. To fighting, loving, resisting or whatever it is that keeps your soul burning. That song was the spark for this collab.

So we got to work. The idea was simple: turn that rebel energy into socks. Socks that stand out. That feel alive. That scream “I’m here and I don’t care what you think.” The result: a flaming radio design, straight from the heart of Radio Rebelde. It’s loud, it’s bold, and yeah... it totally rocks.These socks will only be around during The Baboon Show’s summer festival tour. After that, they’re gone. So if you’re a fan, or you just love wearing stuff that means something, you know what to do.

For us, this collab is more than merch. It’s about celebrating the connection we’ve built over the years in festivals, backstage, and on the road. Same passion, same mindset.

At American Socks, we’ve always said that music and fashion go hand in hand. It’s not just about what you wear, it’s about what you stand for. That’s why we’re stoked to team up with LANDMVRKS, one of the sickest bands coming out of the French metalcore scene, to drop a limited edition of socks that hit just as hard as their music.

If you don’t know them yet, LANDMVRKS are from Marseille and have been making noise since 2014. What started as “Coldsight” quickly turned into the powerhouse they are today. Imagine a perfect mix of hardcore punk and metal, with influences from bands like Bring Me the Horizon and Architects but with their own twist. They’ve toured Europe, the US, Japan, and right now they’re melting stages in New Zealand and Australia.

A few weeks ago, they released their new album The Darkest Place I’ve Ever Been. Heavy, emotional, raw. It’s not just breakdowns and riffs (though there are plenty of those). They went deep this time talking about fear, self-reflection, and all those dark places we all go through. They even brought in some hip-hop vibes, and honestly, it slaps.

We’ve been bumping into each other at festivals for years, hanging out, having beers, sharing stories. At some point, it just made sense to create something together. So, we joined forces with an artist friend who gets both our vibes, and designed socks inspired by the artwork of The Darkest Place I’ve Ever Been. Dark, powerful, and straight-up badass.

You’ll only find these socks on LANDMVRKS’ official store and at their shows. Limited edition, so if you want a piece of the band you can actually wear, now’s the time.

From the whole American Socks crew, we’re wishing the guys in LANDMVRKS an epic tour and even bigger things ahead. We’re proud of this collab and can’t wait for what’s next. Metalcore and socks: best combo ever.

Ci sono collaborazioni che devono accadere, e questa era inevitabile. American Socks è amica dei Sexy Zebras da anni: veri rocker, pieni di energia, sempre pronti a trasformare ogni palco in puro caos, nel miglior modo possibile.

Questi calzini sono per i fan che si lanciano nel pogo, sbattuti dalla folla. È selvaggio, rumoroso e indimenticabile. Anche se sono solo in tre, sembrano un uragano: grezzi, potenti e inarrestabili.

Con l'uscita del loro nuovo album “Bravo”, che non smette di suonare nei nostri uffici, sapevamo che dovevamo fare qualcosa insieme. Così abbiamo unito le forze per creare una collaborazione esclusiva di calzini per il loro tour.

I calzini ufficiali del tour dei Sexy Zebras sono ora disponibili sul nostro sito, e puoi trovarli anche ai loro concerti, agli stand del merchandising. E fidati, se vai a uno dei loro show (la maggior parte già sold out), vorrai buttarti nella folla, lasciarti travolgere dalla musica e vivere il pogo in prima persona.

Domenica condivideremo un video speciale del loro concerto sold-out alla Sala Apolo di Barcellona, e su Instagram trovi già un'intervista esclusiva per conoscere meglio la band.

Siamo carichi per loro, orgogliosi di quello che hanno raggiunto e felici di far parte del loro viaggio. Questa collaborazione non parla solo di calzini, ma celebra la musica vera, le persone autentiche e quella connessione elettrica che solo i concerti dal vivo sanno creare.

Prendi i tuoi. Tuffati nel pogo.

Siamo appena tornati dal tour in Giappone con KNOSIS e, onestamente… siamo ancora elettrizzati. Questo viaggio non è stato solo una collaborazione di prodotto: si è trasformato in una delle esperienze più indimenticabili della nostra vita.

Dal primo giorno, ci siamo sentiti parte della band. Stretti nel van, troppo sushi condiviso, sake bevuto come i locali, risate a non finire per strada, e in qualche modo siamo arrivati interi ad ogni concerto. I ragazzi di KNOSIS? Veri fratelli. In particolare Ryo, una bestia sul palco e la persona più tranquilla fuori. Ci hanno accolti come una famiglia, e così ci siamo sentiti.

Ogni concerto è stato puro caos. La scena metal giapponese? Di un altro livello. I mosh pit erano brutali, gente che volava, che urlava ogni parola, il sudore colava dai muri… una meraviglia. L’energia che ti ricorda perché ti sei innamorato della musica live.

Abbiamo lanciato una collaborazione di calzini in edizione limitata ispirata al logo e allo stile della band, e si è esaurita più velocemente di quanto avremmo mai immaginato. Vedere la gente indossarli nel pit, saltare le barriere, sudati, con gli American Socks… irreale.

C’eravamo per tutto: allestivamo il nostro stand a ogni show, chiacchieravamo con i fan, facevamo foto, vivevamo l’attimo. E sì, abbiamo catturato tutto: il rumore, i sorrisi, il caos, l’amore.

Questa collaborazione significa molto per noi. Non solo perché è stata un successo, ma perché è nata da una connessione vera. KNOSIS, avete un posto speciale nel nostro cuore. Siamo fieri di aver fatto questo insieme e non vediamo l’ora di scoprire cosa ci aspetta.

Tanto amore a tutti quelli che sono venuti. L’avete reso reale.

Benvenuto nella collezione di abbigliamento Punk Neck Riviera, dove lo streetwear incontra il caos. Quest’estate ti portiamo un mix di t-shirt grafiche, stili ispirati agli skater e abbigliamento punk pensato per farsi notare, che tu sia in spiaggia o a un concerto.

Ogni capo è pieno di grafiche audaci e vibrazioni alternative:

– Una felpa girocollo con uno scheletro che fa surf su un’onda tropicale, fiori sulle maniche e quella perfetta sensazione vissuta.
– Una t-shirt grafica con una rana-mago che fa skate da leggenda.
– Una maglia a maniche lunghe con uno zombie pronto a saltarti addosso.
– Una t-shirt a maniche corte selvaggia con una macchina parcheggiata al cinema e gambe che escono dal finestrino (hai capito il mood).
– Una t-shirt di Baphomet avvolta in fiamme rosse.
– Una maglietta con un cagnolino carino in un soggiorno distrutto, pronto ad accoglierti a casa.
– Una maglia con il volto di un bambino mezzo demone, mezzo teschio. Tanto carino quanto inquietante.
– Una camicia con teschi in fiamme, aquile e caschi da motociclista.
– Un’altra camicia piena di icone da spiaggia come teschi con occhiali da sole, birre, bikini, crema solare, tavole da surf, gelati che si sciolgono al sole e altro ancora.
– E per concludere: una maglia da football in stile punk con un grande 13 sulla schiena e grafiche di ragnatele sulle maniche.

Questa è moda estiva alternativa con un tocco perfetto per punk, skater, amanti dei festival e chiunque voglia uno stile con grinta.

Fatto per essere indossato spesso e per distinguersi.

<p>I nostri nuovi <strong>Calzini Signature</strong> di <em>PUNK NECK RIVIERA</em> sono arrivati, e rappresentano tutto ciò che significa American Socks.</p>
<p><img alt="" src="https://cdn.shopify.com/s/files/1/1092/1464/files/1_90cacea7-dfac-4dc6-995e-04d60065c588.jpg?v=1745333095"></p>
<p>Questa collezione ci riporta alle origini:<br><strong>tatuaggi, energia punk, scheletri, sessioni di skate e fare le cose a modo proprio</strong>. È ciò con cui siamo cresciuti: grezzo, senza filtri e fatto per durare. I design parlano da soli: selvaggi, strani e pieni di atteggiamento. Troverai:</p>
<p>– <strong>Piranha</strong>, tavole da surf, granchi e caschi da sub<br>– <strong>Teschi oscuri in fiamme</strong> e altri radioattivi che sputano <strong>serpenti</strong><br>– Uno scheletro <strong>che si rilassa in un’amaca sulla spiaggia</strong><br>– Un <strong>bambino anarchico</strong> che semina il caos<br>– Una <strong>tigre tribale</strong> e un <strong>drago orientale</strong> con atteggiamento<br>– <strong>Mani scheletriche che tengono una bambola voodoo</strong><br>– Una <strong>chiaroveggente mistica</strong> circondata da fiori, aquile e carte dei tarocchi<br>– Un <strong>surfista punk</strong> che cavalca la fine del mondo<br>– Una <strong>casa distrutta da una festa</strong><br>– Uno scheletro che suona una <strong>chitarra avvolta in rose</strong><br>– Un <strong>gatto demoniaco circondato da scheletri in fiamme</strong><br>– Un <strong>patchwork selvaggio</strong> di arte tradizionale da tatuaggio: pugnali, rose, teschi, cuori, pantere...<br>– Una scena accogliente ma caotica in un <strong>pub britannico</strong> con pinte, biliardi e colazioni unte<br>– <strong>Paperelle di gomma contorte</strong> in pieno stile punk/anarchico<br>– E sì… anche un personaggio che <strong>decapita persone</strong>, perché no?</p>
<p><img alt="" src="https://cdn.shopify.com/s/files/1/1092/1464/files/PRODUCTSSIGNATURE_SS25_otro.jpg?v=1745333093"></p>
<p><strong>Questi calzini non seguono le mode.</strong> Sono per chi attraversa la città, cade, si rialza e continua. Per chi si disegna la pelle, scavalca recinzioni, fa tardi e vive secondo le proprie regole.</p>
<p>I design sono audaci, la vestibilità è perfetta e l’atmosfera è inconfondibile.</p>
<p>Signature non è solo un nome, è ciò che siamo.</p>

Introducing the new Mid High Socks from our PUNK NECK RIVIERA collection!
Made for wild nights, salty skin, and everything in between.

We dropped the full collection on April 14th and now, the spotlight’s on these new socks. Mid-high, bold as ever, and built for everything: from spontaneous road trips to dancing barefoot (well, almost) at 3AM.

These designs are inspired by unicorns, skulls, tattoos, and everything chaotic and colorful. A mix of fantasy, rebellion, and summer mischief, all wrapped up in a pair of socks you’ll want to wear on repeat. Packed with personality and featuring standout artwork that blends rebellion, chaos, and summer fun. You’ll find:

– A croissant with the phrase “Vive le Croissant”
– Pink skulls with colorful chains
– A hand holding a disco ball on fire
– Skeleton hands forming a heart
– A flaming skull
– A peace-sign shaped pizza with the words “Pizza n’ Love”
– A deadly cool scorpion
– Classic daggers, a single rose, and a spiked unicorn wearing shades
– A punk pink poop saying “Don’t Give a Shit”
– A satanic cat, a haunted church, and a snake with thorns and its tongue out

Every pair tells a story.

They're made to show off, made to move, and made for those who don't take summer too seriously... but still want to look good.

Grab yours now.

This season, we’re not playing it safe.

Our new collection Punk Neck Riviera is made for messy nights, wild afternoons, and all the unpredictable moments in between.

First drop: Monday, April 14th at 13:00h.

Think bruised knees from dancing, warm beer at sunrise, jumping into the sea with all your clothes on, unplanned tattoos, and the kind of stories that start with “okay, so what happened was…” but you’re already laughing before you even finish.
The kind of memories you probably won’t tell your mom about but you’ll never forget.

This drop is for those who live fast, laugh loud, and collect memories like stickers. Whether you're partying on a rooftop or getting lost on some random beach, do it with style.

It’s not just a look, it’s a whole state of mind with a little chaos included.

Don’t miss it. Summer’s about to get weird — and we’re here for it.

We’re super excited to finally share our latest collab: a limited edition pair of socks designed together with Mogwai, an iconic post-rock band!

If you don’t know them already (where have you been?), Mogwai is a Scottish band formed in 1995 in Glasgow. They’ve been making powerful and mind-blowing instrumental music for decades and now we’ve joined forces to turn that vibe into something you can wear.

This isn’t just merch. It’s a tribute to a band that’s inspired us for years, and we’ve put a lot of love into creating something special for their fans and for everyone who loves music with feeling.

Only a limited number of pairs are available, so once they’re gone, that’s it. Don't miss the opportunity.

The event took place at Siyu, a new bar-restaurant on Gran Via that had just opened its doors. They didn’t just give us the space, they also offered a delicious brunch!

The moment we announced the event, tickets flew. Literally sold out in no time. By the time we started, there was already a line of people waiting and excited to get involved.

The idea was simple: each person would customize their own pair of white American Socks using tie-dye techniques, with guidance from Les Noies del Medi (a rad surf and skate community for women) and support from Tintes Iberia. Everything was done 100% by hand, with no shortcuts, no pre-made samples — just people creating from scratch, having fun, and getting a little messy in the best way possible.

Throughout the afterrnoon, the energy was amazing. Music was playing, people were chatting and laughing, socks were soaking in vibrant colors, and the whole space felt alive. There was no pressure to "do it right", just a chance to hang out, try something new, and leave with something you made yourself.

Now the socks are dry, and many of the participants have already picked up their finished pairs and are ready to wear and show them off. Every set came out different, but all of them carry a bit of that day’s energy.It was so amazing we’re already thinking of doing it again. If you missed it, don’t worry, the next event is coming soon. And trust us, you’ll want to be there.

Photos from @alexiabertolino

This is what went down during 24h in Barcelona!

On February 28th, the American Socks crew turned the store into the place to be. Picture this: free beer, free Monster, great music, and a crowd of awesome people all in one spot. You could drop by, grab a drink, vibe to the tunes, and meet new faces—no pressure, just pure energy.

Because we’re all about capturing real, unfiltered moments, we left a box of analog cameras out for anyone to grab and start shooting. The result? A mix of spontaneous shots and big smiles.

When the store was packed and the vibes were through the roof, we knew it was time for the big reveal: the reason behind the event’s name. We teamed up with some of the coolest skaters in Barcelona to shoot a video that captured the city’s raw energy—fearless tricks, unique styles, and full-on attitude. Basically, a love letter to BCN on four wheels.

But wait, that wasn't all! Right after the big reveal, we rolled right into the raffle. A ticket dispenser at the entrance made sure everyone could grab one and join the giveaway. Winners were picked live and walked away with a customized box, socks, and tees. Total steal!

Good company and amazing vibes in every corner of the store. Now that’s how you throw an event!

Shops 1st Try in Austria was an event we just couldn’t miss. It’s not your typical trade show—it’s a gathering where the best retailers and brands come together to showcase what’s new and exciting in the world of snowboarding and streetwear. Naturally, we were ready to bring our best to the table.

Set in the insanely beautiful Alpbach, the event was all about connecting, testing gear, and just soaking in the energy of the snowboard and streetwear scene. It wasn’t just about showing off our socks (though, yeah, we did that too); we also brought along Kiddo, our iconic inflatable skater mascot, to keep the vibes fun and energetic. it was about hanging out with our community and seeing how American Socks fits into their adventures. We’re not just a brand; we’re part of a lifestyle.

Our booth? Straight-up fire. We even had some exclusive socks made specially for the event, featuring a unique design that celebrated the spirit of Shops 1st Try. Bright, bold, and unapologetic—just like our socks. Everyone was stoked to check out our newest collections, especially our eco-friendly designs. Sustainability is a huge deal for us, and it was rad to see how much people appreciated that. Shredding powder is just better when you’re also taking care of the planet, right?

The best part? Seeing our socks in action. Shops 1st Try isn’t just about looking good—it’s about performance. Riders and retailers put our socks to the test in real-world conditions, and they crushed it. Comfort, durability, and style—we delivered on all fronts. Plus, we got to meet shop owners who are just as obsessed with their craft as we are with ours. Instant connection.

Of course, it wasn’t all work. We hit the slopes, made some new friends, and totally soaked in the après-ski vibes. Every laugh, every shared story, and every moment out there reminded us why we love being part of this culture. It’s more than just socks; it’s a way of life.

Shops 1st Try was epic, but it’s just the beginning. The energy and inspiration we got from this event are fueling us for what’s next. We’re already cooking up new ideas, new collabs, and fresh designs to keep things moving. If you were there, you know how special it was—and if you missed it, don’t worry, because we’ve got so much more coming.

Hell yeah, we’re back!

From November 6th to 9th, our Pop Up Store is heading to REC.0 in Igualada! We’re so excited to be again one of the brands at the festival. As a fashion festival, we love seeing big brands, but we also appreciate that this event gives a platform to emerging brands.

 celebrating the incredible milestone of the 15th anniversary of REC.0. This year, the festival is marking a decade and a half of bringing together the best in fashion, creativity, and innovation. It’s an anniversary celebration that honors the journey of the festival while looking ahead to many more years of unforgettable experiences!

È arrivato il Black Friday più epico della storia di American Socks! Ci stiamo preparando con offerte, omaggi e una caccia alle calze emozionante. Ecco tutto quello che devi sapere:

Preparati per sconti fino al 20%, omaggi e una caccia alle calze giornaliera! Ecco come approfittarne al meglio:

• Fino al 20% di Sconto su tutte le collezioni, dai nuovi arrivi ai classici—prendili ai migliori prezzi dell'anno.

• Accesso Anticipato per gli Iscritti a partire da martedì, quindi iscriviti per avere la priorità!

Caccia alle Calze: Vinci Pack Gratuiti Ogni Giorno!

Da lunedì inizia la Caccia alle Calze! Ogni giorno fino a giovedì, nasconderemo una calza sul nostro sito. Sii il primo a trovarla e acquistarla per vincere un pack gratuito!

• Un Pack Gratuito al Giorno: Ogni giorno nasconderemo una calza diversa sul sito. Trovala e vinci!

• Orario Rivelato nelle Storie: Annunceremo l’orario della caccia giornaliera tramite le nostre storie. Attiva le notifiche per rimanere aggiornato!

• Indizi Esclusivi per gli Iscritti: Gli iscritti alla newsletter riceveranno un indizio ogni sera per la caccia del giorno successivo—rimani iscritto per avere un vantaggio!

Come Vincere in Grande

1. Iscriviti Ora: Per avere accesso anticipato alle offerte del Black Friday e agli indizi giornalieri.

2. Imposta le Sveglie: La Caccia alle Calze inizia lunedì, e le offerte in anteprima per gli iscritti partono martedì.

3. Partecipa alla Caccia: Segui le nostre storie per l’orario e trova la calza nascosta per vincere!

Non perdere le offerte più grandi dell'anno e la tua occasione di vincere calze gratuite. Iscriviti, imposta le sveglie e che la caccia abbia inizio!